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Meet Chef Terri Rogers- Founder of NOoodle® & GENamaZing®

Woman in white coat promoting NoOodle noodles at a store booth.

Chef Terri Rogers is an American chef, entrepreneur, food innovator, and author. Her career spans more than two decades of restaurants, catering, food manufacturing, and national retail.

In 2004, she opened Lincolnshire Gourmet in Illinois, then opened a second location and, in 2008, launched Highland Park After Dark, a private dining club.

In January 2009, she created NOoodle®, introducing her innovative line of konjac-based noodles to the American market. She built NOoodle® into a multimillion-dollar food business, bringing her products to supermarket chains nationwide,  QVC, Shark Tank, Costco, and HSN. 

Today, she is building the next chapter of American-made food innovation through NOoodle® and GENamaZing®, while sharing her extraordinary life story in her illustrated memoir, March Forth in Love.

Bowl of noodle soup with herbs and chili peppers.

All the flavor, vegan & gluten-free PHO for 50 calories!

Using our OG NOoodle® Angel hair, we give traditional Pho a fresh, better-for-us spin. 

Close-up of cheesy pizza slice.

50% semolina.50% NOoodle®

Who says better for US foods can't be delicious? Meet the future of Pizza!  Made with 50% traditional semolina dough and 50% innovative NOoodle® dough, our pizza delivers flavor and a satisfying texture we love! 

MADE IN THE USA SINCE 2009 - MADE FOR US!

Spaghetti with clams and herbs.

The best of both worlds! Our innovative 50%-50% blend of NOoodle noodles and semolina angel hair pasta, tossed in a white clam sauce.

Berry dessert with strawberries and blueberries on white plate.

A little pearl of NOoodle®

Red, white, and blue, never tasted so good! Just 80 calories per serving. 

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